Greenwashing is when companies falsely portray their products or practices as environmentally friendly. It’s a misleading marketing tactic that can trick even the most well-meaning consumer.

Here are some red flags:

• Vague claims like "eco-friendly" with no certification

• Imagery of nature that doesn’t reflect the product's impact

• Lack of transparency about supply chains or ingredients

To avoid greenwashing:

• Look for trusted certifications (like Fair Trade, USDA Organic, or Energy Star)

• Research the company’s environmental record

• Choose brands that publish full sustainability reports

Being an informed consumer means going beyond the label. True sustainability is rooted in honesty, not just aesthetics.