World Tourism Day is celebrated annually on September 27th to raise awareness of tourism's importance in addressing global challenges and demonstrating its potential to achieve the Sustainable Development Goals (SDGs). Established by the United Nations World Tourism Organization (UNWTO), the day highlights how tourism can drive economic growth, promote cultural exchange, foster mutual understanding, and create jobs. Each year, the celebration revolves around a specific theme, such as 'Tourism and Water' or 'Tourism and the Green Investments,' focusing the global community on the social, cultural, political, and economic value that tourism provides worldwide. It encourages people to travel responsibly and recognize tourism's vital role in enriching lives and supporting conservation efforts.