SDG 12, or Responsible Consumption and Production, aims to ensure sustainable patterns of consumption and production by "doing more and better with less". This goal seeks to reduce resource use, waste, and pollution throughout the product lifecycle, improve energy and resource efficiency, promote circular economy principles, and ensure everyone has access to basic services and a better quality of life. Achieving SDG 12 is crucial for protecting the environment and resources for future generations, requiring collective action from governments, businesses, and individuals worldwide.